Luaê is a brand of natural and artisanal cosmetics created to offer a journey of self-care and personal transformation. Its products, handmade with natural and biodegradable formulas, go beyond skin and hair care — they provide unique sensory experiences, guided by the slogan "Rituals that inspire, products that transform".

The visual identity was built to reflect the creative and delicate essence of the brand. The original illustrations, developed in charcoal and digitized, bring a unique and artisanal personality to every touchpoint. Red takes center stage in the palette as a symbol of feminine strength — after all, Luaê was born from strong women — complemented by green, blue, and yellow, which reinforce the connection with nature and the brand's diversity.