Segurança Diferente is a consulting firm that proposes a new way of approaching workplace safety, based on the latest scientific studies. Bold and transformative, the brand positions itself against the traditional — bringing a more human, lively, and energetic communication to a historically conservative sector.

The palette combines orange, which conveys joy and sociability, with black, which brings sophistication and strength, balanced by gray, which provides stability and solidity to the ensemble. The symbol was constructed on an isometric grid, creating a form that changes perspective depending on the viewer's gaze — a direct reference to the new vision that the brand proposes. In the design, one can implicitly identify the letter S and the representation of an eye at the center, reinforcing the idea of seeing safety from a different angle.